Everything Water

Dive deep into the fascinating, counter-intuitive truths about the world's most essential resource

Hidden Connections

Discover how water connects every aspect of human civilization, from economics to geopolitics

Innovation Frontiers

Explore cutting-edge technologies and solutions that are reshaping our relationship with water

Global Impact

Understand how water scarcity and innovation affect communities worldwide

Ready to challenge your assumptions? Scroll down to explore the facts that will change how you think about water forever.

True Facts about Water

Explore the counter-intuitive true facts about how water impacts livelihoods everywhere.

Water is one of the few essential sectors without a global capital stack.
Fact 1

Water is one of the few essential sectors without a global capital stack.

Fact: Energy has oil markets. Tech has VC. Water — the most fundamental input to life and economy — still lacks coordinated early-stage capital or infrastructure buy-in.

  • WEF : ""Why water is the next global investment frontier" - WEF"
The best-performing assets of the next 20 years may not be digital — they may be fluid.
Fact 2

The best-performing assets of the next 20 years may not be digital — they may be fluid.

Fact: As scarcity accelerates, access to water technology, treatment IP, and resilient supply chains will become a geopolitical asset class.

  • UNESCO : "Global Water Security 2023 Assessment"
  • OECD : "Water Security for Sustainable Development"
You can’t decarbonise without water.
Fact 3

You can’t decarbonise without water.

Fact: From hydrogen to battery production, green steel to data centres — the entire climate transition is water-intensive.

  • IEA : "The Role of Critical Minerals and Water"
The real water risk isn’t drought — it’s disruption.
Fact 4

The real water risk isn’t drought — it’s disruption.

Fact: Insurance losses from water-related events now outpace fire and wind in many markets.

Water is the only commodity that can't be substituted.
Fact 5

Water is the only commodity that can't be substituted.

Fact: You can replace fossil fuels. You can switch food crops. But there is no substitute for water.

Investors are missing out on the single most infrastructure-ready SDG.
Fact 6

Investors are missing out on the single most infrastructure-ready SDG.

Fact: Water systems are shovel-ready, commercially viable, and universally needed. The pipeline exists — the capital doesn’t.

The water market isn’t small — it’s fragmented.
Fact 7

The water market isn’t small — it’s fragmented.

Fact: Water is a $800B+ global sector, but most businesses are small, public, or undercapitalised.

  • GWI : "Global Water Market Report"
  • OECD : "Financing Water"
Water will define global stability more than energy this century.
Fact 8

Water will define global stability more than energy this century.

Fact: From Nile Basin politics to Himalayan meltwater to Gulf desalination — next-gen geopolitics will be blue, not black (oil).

Resilience pays better than disruption.
Fact 9

Resilience pays better than disruption.

Fact: While tech chases the next break, investing in water means building what’s unbreakable.

The next unicorns may flow, not code.
Fact 10

The next unicorns may flow, not code.

Fact: As risk, regulation, and need converge, the first $10B watertech company will emerge — and smart capital will be there early.

Water stress increases the risk of state failure and conflict.
Fact 11

Water stress increases the risk of state failure and conflict.

Fact: The World Bank and United Nations have both warned that water insecurity can act as a ‘threat multiplier’ — escalating tensions over migration, agriculture, and borders, particularly in already vulnerable regions.

Melting glaciers can temporarily increase water supply — then cause collapse.
Fact 12

Melting glaciers can temporarily increase water supply — then cause collapse.

Fact: In regions like the Andes, Himalayas, and Alps, glacier melt has increased river flows — but once glaciers vanish, long-term water availability drops sharply.

  • IPCC : "Sixth Assessment Report – Working Group II"
Wastewater is often more valuable than the freshwater it replaces.
Fact 13

Wastewater is often more valuable than the freshwater it replaces.

Fact: Properly treated wastewater can supply water, recover nutrients, and even generate energy — making it a circular economy powerhouse.

  • UNESCO : "Wastewater: The Untapped Resource"
Water can be more politically sensitive than oil.
Fact 14

Water can be more politically sensitive than oil.

Fact: Water-sharing treaties, such as the Indus Waters Treaty between India and Pakistan, have remained intact even during periods of military conflict.

Water tech adoption is slower than mobile phone penetration.
Fact 15

Water tech adoption is slower than mobile phone penetration.

Fact: In some regions, more people have access to smartphones than to safely managed drinking water or sanitation.

Water insecurity drives gender-based violence.
Fact 16

Water insecurity drives gender-based violence.

Fact: Women collecting water face increased risk of harassment and violence, particularly in displaced or conflict-affected settings.

The majority of rain never reaches aquifers or reservoirs.
Fact 17

The majority of rain never reaches aquifers or reservoirs.

Fact: Over 60% of rainfall is lost to runoff, evaporation, or immediate use — making rainwater harvesting and recharge critical in water-scarce zones.

  • FAO : "Water for Sustainable Food and Agriculture"
Water pollution is often invisible — but deadly.
Fact 18

Water pollution is often invisible — but deadly.

Fact: Nitrate, arsenic, and pharmaceutical contamination are widespread, yet largely undetectable without lab testing — even in “treated” water.

Dams cause both water abundance and scarcity.
Fact 19

Dams cause both water abundance and scarcity.

Fact: While dams generate power and store water, they also disrupt ecosystems, displace millions, and reduce downstream flow — sometimes exacerbating scarcity.

Water has no global price — but its value is rising fast.
Fact 20

Water has no global price — but its value is rising fast.

Fact: Despite its essential nature, water isn’t priced in any coordinated global system — yet water rights are now traded on futures markets (e.g., California’s Nasdaq Veles Index).

Agriculture wastes more water than all cities combined.
Fact 21

Agriculture wastes more water than all cities combined.

Fact: Up to 60% of irrigation water is lost due to inefficient methods like flood irrigation. Precision agriculture adoption remains low in most regions.

Most water-related deaths aren't from thirst — but from preventable disease.
Fact 22

Most water-related deaths aren't from thirst — but from preventable disease.

Fact: Diarrheal diseases caused by contaminated water kill around 485,000 people annually, many of them children.

Water isn't just a resource — it's a human right.
Fact 23

Water isn't just a resource — it's a human right.

Fact: The UN formally recognised access to clean water and sanitation as a human right in 2010, but billions still lack basic access.

Water is heavier than oil — and often more expensive.
Fact 24

Water is heavier than oil — and often more expensive.

Fact: A litre of water weighs ~1 kg, while a litre of crude oil weighs ~0.8–0.9 kg. Bottled water is frequently more expensive than petrol in many regions.

  • USGS : "Density of Crude Oil"
  • FAO : "Water vs. Oil Trade"
  • CNBC : "Bottled water vs. gasoline prices"
The poorest often pay the most for water.
Fact 25

The poorest often pay the most for water.

Fact: Informal urban residents can pay 10–50 times more per litre than wealthier residents connected to public systems.

Water scarcity is rarely about physical shortage.
Fact 26

Water scarcity is rarely about physical shortage.

Fact: Countries like India and Brazil have abundant freshwater resources but suffer from severe water stress due to mismanagement and pollution.

Cities are more water-vulnerable than rural areas.
Fact 27

Cities are more water-vulnerable than rural areas.

Fact: Centralised urban systems can collapse rapidly under stress, as shown by Cape Town’s “Day Zero” crisis.

More water is exported invisibly than visibly.
Fact 28

More water is exported invisibly than visibly.

Fact: Countries “export” billions of litres of virtual water via food, clothing, and industrial goods.

  • 1 kg beef = ~15,000 litres
  • 1 cotton shirt = ~2,700 litres
High-income countries waste far more water than low-income ones.
Fact 29

High-income countries waste far more water than low-income ones.

Fact: The average American uses over 300 litres/day; the average German, just ~120 litres.

Water systems consume surprising amounts of energy.
Fact 30

Water systems consume surprising amounts of energy.

Fact: Up to 15% of electricity in some countries is used to extract, treat, and pump water.

Clean water doesn't always mean safe water.
Fact 31

Clean water doesn't always mean safe water.

Fact: Treated water may still contain PFAS, microplastics, or resistant bacteria not yet fully regulated.

Desalination is growing fast but not without cost
Fact 32

Desalination is growing fast but not without cost

Fact: Over 300 million people depend on desalinated water, but it is energy-intensive and produces toxic brine.

Most innovation happens far from where it is needed
Fact 33

Most innovation happens far from where it is needed

Fact: Most watertech patents come from Europe and North America, while the greatest need is in South Asia, Africa, and the MENA region.

Water loss through leakage is a silent global crisis
Fact 34

Water loss through leakage is a silent global crisis

Fact: Cities lose up to 30% of treated water through leaks. Globally, 346 million m³/day is lost — enough for 200 million people.

More people die from unsafe water than from all forms of violence
Fact 35

More people die from unsafe water than from all forms of violence

Fact: Unsafe water and poor sanitation cause more deaths annually than war, terrorism, and homicide combined.

  • WHO : "Drinking Water Fact Sheet"
The poorest often pay the most for water
Fact 36

The poorest often pay the most for water

Fact: Informal urban residents can pay 10–50 times more per litre than wealthier residents connected to public systems.

  • UNDP : "Human Development Report (2006)"
Water scarcity is rarely about physical shortage.
Fact 37

Water scarcity is rarely about physical shortage.

Fact: Many regions face water scarcity not due to lack of water, but because of poor management, infrastructure, and governance of water resources.

Cities are more water-vulnerable than rural areas.
Fact 38

Cities are more water-vulnerable than rural areas.

Fact: Urban areas with centralized water systems can face catastrophic water shortages when infrastructure fails or drought strikes, as seen in Cape Town’s “Day Zero” crisis.

More water is exported invisibly than visibly.
Fact 39

More water is exported invisibly than visibly.

Fact: The majority of water trade happens invisibly through the exchange of water-intensive goods like food, clothing, and electronics, rather than through direct water transfers.

High-income countries waste far more water than low-income ones.
Fact 40

High-income countries waste far more water than low-income ones.

Fact: Wealthier nations consume significantly more water per capita than developing countries, with the United States using nearly twice as much water per person as Germany.

Water systems consume surprising amounts of energy.
Fact 41

Water systems consume surprising amounts of energy.

Fact: 15% of total energy in developing countries is used for water systems, from extraction to treatment and distribution.

Most innovation happens far from where it's most needed.
Fact 44

Most innovation happens far from where it's most needed.

Fact: The majority of water technology patents are filed in water-rich developed nations, while water-scarce regions often lack access to these innovations.

Water loss through leakage is a silent global crisis.
Fact 45

Water loss through leakage is a silent global crisis.

Fact: An estimated 45 million cubic meters of water are lost daily through leaks in water distribution systems worldwide — enough to serve nearly 200 million people.

More people die from unsafe water than from all forms of violence.
Fact 46

More people die from unsafe water than from all forms of violence.

Fact: Waterborne disease deaths (~800,000/year) exceed the combined annual deaths from war, homicide, and terrorism worldwide.

The fashion industry is one of the largest water polluters.
Fact 47

The fashion industry is one of the largest water polluters.

Fact: Textile dyeing is the second-largest polluter of water globally, and a single pair of jeans can require 7,500 litres of water to produce.

Water-related disasters account for over 90% of all natural disasters.
Fact 48

Water-related disasters account for over 90% of all natural disasters.

Fact: Floods, droughts, and storms make up the vast majority of climate-related disasters worldwide, affecting billions and causing trillions in damages.

One third of the world's largest groundwater basins are overstressed.
Fact 49

One third of the world's largest groundwater basins are overstressed.

Fact: 21 of the world’s 37 largest aquifers are being depleted faster than they can be replenished, with some already reaching critical stress levels.

Some countries import water by importing energy.
Fact 50

Some countries import water by importing energy.

Fact: Water-scarce countries like the UAE and Saudi Arabia import electricity and fuels to reduce the need for local water-intensive power generation, effectively ‘importing’ water in the form of energy.

Chlorination of water — a public health revolution — is only about 120 years old.
Fact 51

Chlorination of water — a public health revolution — is only about 120 years old.

Fact: Before the early 20th century, cholera and typhoid outbreaks were common in cities across Europe and North America due to untreated water. The introduction of chlorination in the early 1900s dramatically improved public health.

Food waste is also water waste.
Fact 52

Food waste is also water waste.

Fact: Each year, the world wastes 1.3 billion tonnes of food, which equals 250 cubic kilometres of water — more than the annual flow of the Volga River, Europe’s largest river by discharge.

Some of the oldest functioning water infrastructure is Roman.
Fact 53

Some of the oldest functioning water infrastructure is Roman.

Fact: Several Roman aqueducts and water systems (e.g., Pont du Gard in France) still function or have inspired modern systems over 2,000 years later, showcasing the engineering prowess of ancient Rome.

Global bottled water consumption is now greater than all beverages except tea.
Fact 54

Global bottled water consumption is now greater than all beverages except tea.

Fact: Bottled water has overtaken carbonated soft drinks in many markets and is projected to reach $500 billion in value by 2030, making it one of the fastest-growing beverage categories worldwide.

The ocean is getting fresher in some regions and saltier in others.
Fact 55

The ocean is getting fresher in some regions and saltier in others.

Fact: Climate change and melting ice caps are redistributing salinity in the oceans, creating new water-related climate feedback loops that could impact global weather patterns and marine ecosystems.

  • NASA : "Ocean Salinity and Climate"